In today's world it can be tough being a kid. From isolation to the constant bombardment of picture perfect lives on social media, the pressure is real. Kids are forced to grow up fast, exposed to things at an early age and never given permission to find space to connect with their authentic being.

Our fun and empowering clothing is made to help your kids feel confident in their true selves. Boldly walk into life as the authentic, unique souls they were born to be. Highlighting the differences in every child. We are all different and it’s these nuances that make us beautiful. By giving kids the opportunity to show their own unique brand of “them” to the world.

Don’t Fit In is for all the kids that draw outside of the lines. The ones that refuse to be put in a box and want to share their uniqueness with the entire world. Aiming to empower children worldwide to unleash their fullest potential and embrace their authentic self without bounds and share this uniqueness with the world.

Thank you for being here!
Courtney + Sawyer

Don't Fit In was founded by a mother and son duo Courtney North and her Son Sawyer (6 Years Old)